Daniel Cormier and Jon Jones Brawl Bad for the Sport but Good for UFC Business

Poor Dave Sholler. What started as a prime gig for the UFC's director of publicity, running the UFC 178 media day at the MGM Grand while President Dana White enjoyed a rare vacation, ended in chaos with the set in ruins, Daniel Cormier and Jon Jones scrambling on the ground and even a single shoe flying through the air. There's a lot to digest here. It was a moment that was bad for the sport yet good for business, one likely to enrage critics and galvanize interest in equal measure. But first, ...